What matters more when writing an essay: the content or structure? You will be surprised at what actually matters. It's the structure. Essays with good ideas without logic or a connection which leads you seamlessly from one sentence into another is hard to understand and even worse to have to grade! Imagine going to a movie where the end came at the beginning, the plot twist comes at the end, the main character is introduced halfway through the movie, and there is no resolution to the main conflict. Not a good idea and that's why no one has ever produced this movie.